Why This Blog?

Welcome to my blog.  My name is John Stone and I am The Communications and Marketing Guy.  For the last decade, I have cut my teeth in the communications and marketing field while working for one of the largest non-profit providers of human services in the United States.

The last two years have proven to be monumental in the fields of communications and marketing.  Social Media is the wave of the now, and companies across the globe are scrambling to adapt the way they market.  Non-profits like the organization I work for have not been as quick to recognize and harness the potential of social media, for reasons like lack of resources, lack of time, and fears of negative feedback that would undermine their mission (among others.)  I plan on changing that attitude at my non-profit, and hopefully everywhere else that needs it.  And, I want to take you all along for the ride.

Over the next 18-24 months, I plan on turning myself from a successful Marketing 1.0 professional to a “Marketing 2.0 Expert To Be Reckoned With,” while convincing my company to embrace and utilize social media.  I’ll do the research, I’ll build the case, I’ll devise the strategy, and I’ll assemble the team to make it a success.  You can learn right along with me and become an expert, too.